{"id":5,"date":"2010-11-08T10:41:27","date_gmt":"2010-11-08T15:41:27","guid":{"rendered":"http:\/\/texasfireframe.com\/fireplace-grate-blog\/?p=5"},"modified":"2010-11-10T22:02:01","modified_gmt":"2010-11-11T03:02:01","slug":"log-smarter-fireplace-grate","status":"publish","type":"post","link":"https:\/\/www.texasfireframe.com\/fireplace-grate-blog\/2010\/11\/08\/log-smarter-fireplace-grate\/","title":{"rendered":"It\u2019s the Dawn of a New Day at the Texas Fireframe Company"},"content":{"rendered":"

\"\"<\/a> After 35 years of bringing hotter, easier-to-start fires into homes all over America, the physicist behind the \u201cPhysicist\u2019s Fire\u201d has retired at age 93. But his company and his invention are in good hands; his daughter, Nicole Cranberg, an ardent advocate of the Texas Fireframe\u00ae<\/sup> grate<\/a>, is now running the family business.<\/p>\n

From his home in Austin, TX, Dr. Lawrence Cranberg<\/a> expressed confidence in his daughter\u2019s stewardship of the company that he started in 1975. \u201cWith her experience as a veteran marketing professional, she supplies the skills and knowledge to introduce the Texas Fireframe grate to many more families. I know our friends past and future will be well served.\u201d<\/p>\n

Relaunching her father\u2019s business with a new website and the Texas Fireframe blog<\/a> you\u2019re reading now, Nicole writes:<\/p>\n

As I reflect on the 35 years since my dad\u2019s invention was first reported in Time, Money, NY Times, USA Today and many others, I feel very proud to carry on his message, his product and his commitment to wood burning as a renewable, eco-friendly, and very valid source of alternative energy for the 40 million homes with fireplaces in the U.S.\u00a0 The Texas Fireframe grate holds logs in a unique arrangement that increases the efficiency of the fireplace, bringing much more heat into the room.\u00a0 As a bonus, it makes a beautiful, slow-burning fire that maximizes the heat output of every log.<\/p>\n

With extensive consumer goods experience, I\u2019m thrilled to be marketing a product that will never go out of style, never be technologically obsolete, never need service, never burden the environment (we ship it unboxed with no packing material, and at the end of its very long life, it\u2019s recyclable).\u00a0 And of course, I\u2019m especially proud to market a product that was invented by my father. I still remember him experimenting with log formations to try to generate more heat in our fireplace.\u00a0 It was December of 1974 – the Arab oil embargo – proving necessity truly is the mother (and father) of invention.<\/p>\n

Thank you for reading our very first blog post! I\u2019d be happy to answer your questions, post your comments, or just tell my dad you said \u201chi.\u201d (And Mom too. If you\u2019re already a customer, you\u2019ve probably talked to her on the phone. We\u2019re a true Mom and Pop company, but Mom and Pop need a well deserved rest.)<\/p>\n

Please visit our new website at http:\/\/www.texasfireframe.com<\/a>, read the Texas Fireframe story<\/a>, check out our press clippings<\/a> and see the raves from our wonderful customers<\/a>. I hope you\u2019ll become one of them. While you\u2019re visiting there, click on the Facebook<\/a> and Twitter<\/a> icons to spread the word about the best fireplace grates<\/a> to your friends and followers.<\/p>\n

p.s. Don\u2019t you love the great photograph of the live oak tree above? That\u2019s on our gift card.\u00a0 The Texas Fireframe grate is very popular at holiday time, so get your order in early<\/a>!<\/p>\n

\"Texas<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

After 35 years of bringing hotter, easier-to-start fires into homes all over America, the physicist behind the \u201cPhysicist\u2019s Fire\u201d has retired at age 93. But his company and his invention are in good hands; his daughter, Nicole Cranberg, an ardent … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[10,4,5,132,9,12,15,17,14,7,6,11,8],"class_list":["post-5","post","type-post","status-publish","format-standard","hentry","category-fireplace-grate","tag-alternative-energy","tag-best-fireplace-grate","tag-best-fireplace-grates","tag-fire-grate","tag-fireplace","tag-grate","tag-hearth-fire","tag-heat","tag-hotter-fire","tag-physicists-fire","tag-texas-fireframe-company","tag-texas-fireframe-grate","tag-wood-burning"],"_links":{"self":[{"href":"https:\/\/www.texasfireframe.com\/fireplace-grate-blog\/wp-json\/wp\/v2\/posts\/5","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.texasfireframe.com\/fireplace-grate-blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.texasfireframe.com\/fireplace-grate-blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.texasfireframe.com\/fireplace-grate-blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.texasfireframe.com\/fireplace-grate-blog\/wp-json\/wp\/v2\/comments?post=5"}],"version-history":[{"count":16,"href":"https:\/\/www.texasfireframe.com\/fireplace-grate-blog\/wp-json\/wp\/v2\/posts\/5\/revisions"}],"predecessor-version":[{"id":30,"href":"https:\/\/www.texasfireframe.com\/fireplace-grate-blog\/wp-json\/wp\/v2\/posts\/5\/revisions\/30"}],"wp:attachment":[{"href":"https:\/\/www.texasfireframe.com\/fireplace-grate-blog\/wp-json\/wp\/v2\/media?parent=5"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.texasfireframe.com\/fireplace-grate-blog\/wp-json\/wp\/v2\/categories?post=5"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.texasfireframe.com\/fireplace-grate-blog\/wp-json\/wp\/v2\/tags?post=5"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}